POURIK

Solutions

Marketplace growth, from listing to profit.

Senior marketplace, retail media and ad-tech experts, backed by AI-driven tools and insights. You get experienced judgement without building a large in-house team.

Four solutions. One playbook.

Every solution pairs experienced people with AI-driven tools, and they work best together.

Retail Media & Advertising

Sponsored ads, DSP and marketplace ad programmes run around contribution margin, so spend goes where it earns.

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Catalog & Listing Optimisation

Search-led titles, rich content, images and video that help shoppers find you and choose you.

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Inventory & Pricing Strategy

Forecasting, reorder planning and pricing logic that protect availability, margin and cash flow together.

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Marketplace Expansion

Launch plans for new marketplaces, regions and categories, built step by step.

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Marketplaces

Tailored to every marketplace.

Each marketplace has its own rules, ad products and shoppers. We adapt the playbook to fit, instead of copying one channel onto another.

  • A

    Grow on Amazon

    Ads, listings and inventory planned together, so every rupee, pound and dollar of spend has a clear job.

  • W

    Scale on Walmart

    Walmart Connect campaigns and listing quality work to help you win share as the marketplace grows.

  • T

    Build on TikTok Shop

    Shop ads and product listings shaped for discovery-led shopping.

  • SEA

    Southeast Asia

    Coming soon

    Shopee, Lazada, Tokopedia and other regional marketplaces.

Solutions for every stage.

Wherever you are today, we start with what will move the needle next.

Emerging sellers


Just getting started on a marketplace?

Get the basics right first: clean listings, sensible ads and a simple plan for stock and pricing.

Get a free audit

Growing multi-channel brands


Selling on more than one marketplace?

Connect your ads, listings and inventory across channels, with senior help and without adding headcount.

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Established brands


Need more from a large catalog and budget?

Margin-led media, catalog governance and expansion planning, run by experienced specialists.

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What's included

Retail Media & Advertising

We plan, run and optimise paid media across the marketplaces that matter, built around contribution margin rather than vanity ROAS.

  • ✓Amazon Sponsored Products, Brands & Display
  • ✓Amazon DSP
  • ✓Walmart Connect
  • ✓TikTok Shop ads
  • ✓Shopee, Lazada and Tokopedia ads (coming soon)
  • ✓Bid strategy and budget pacing tied to margin, not just ACOS
  • ✓Regular performance reporting with clear next actions

Catalog & Listing Optimisation

Your listings are your storefront. We rebuild them to convert, and to rank.

  • ✓AI-assisted keyword research and search-led titles and bullets
  • ✓Rich content (such as A+ Content) and brand store design
  • ✓Image and video strategy for conversion rate
  • ✓Review and ratings strategy within platform rules
  • ✓Variation and catalog structure cleanup

Inventory & Pricing Strategy

Growth stalls fast when you're out of stock or priced wrong. We keep both in check.

  • ✓Demand forecasting and reorder planning
  • ✓Fulfilment model and multi-warehouse strategy
  • ✓Pricing logic that protects Buy Box and margin
  • ✓Promotions, coupons and deal planning

Marketplace Expansion

Ready for a new marketplace, region or category? We plan the launch step by step, using what our experts have learned across many brands.

  • ✓New marketplace launch planning
  • ✓Cross-border entry and localisation
  • ✓New category and product launch strategy
  • ✓Competitive and category analysis

Not sure where to start?

Tell us about your marketplace accounts and we'll come back with a free audit and a prioritised list of what to fix first.

Get a free marketplace audit